Search engines have more than twice the ecommerce conversion rate of other forms of internet marketing and advertising. During the last 3 months of 2005, the search engine conversion rate was 2.3%, according to a study by WebSideStory.


Search engines have more than twice the ecommerce conversion rate of other forms of internet marketing and advertising.

During the last 3 months of 2005, the search engine conversion rates of business-to-consumer ecommerce websites was 2.3%, according to a study by WebSideStory.

Other acquisition sources including banner ads, affiliate marketing links, shopping search engines, and other referral links contributed 0.96%.

Search engines (paid and organic listings), including bookmarks, contributed 4.23% to direct navigation conversion rates.

Ali Behnam, senior digital marketing consultant for WebSideStory, said: “For several years now, search engine marketing and optimization has dominated online marketing, and this data shows why: it’s far more effective at converting visitors into buyers than most other acquisition sources taken as a whole.” [Source]

The study said that the difference in conversion rate between acquisition sources varies according to the ecommerce category. For example, the search engine conversion rate for “toys” was 4%, almost equal to 4.85% conversion rate for direct navigation in the same category.

But the search engine conversion rate for “computers and electronics” dropped to 1.35%.

Ali Behnam, said: “It makes sense that search engine users, who arrive at sites they may not be familiar with, are much less likely to purchase a big-ticket item, such as a computer or television, than they are for a toy.” [Source]

For more information on the study, Click Here.

 

 

 

 


You May Also Like These Topics...

‘Best Marketing Tips of 2010 and The Secret Of Life’ by Mitch Meyerson

Mitch Meyerson’s latest blog post is titled “Best Marketing Tips of 2010 and The Secret Of Life”. [Blog] Sharing is caring

Sharing is caring

Ryan Deiss Closing ‘Perpetual Traffic Formula’ August 2 Midnight

Ryan Deiss is closing the ‘Perpetual Traffic Formula’ course on Monday, August 2 Midnight. [Perpetual Traffic Formula] Sharing is caring

Sharing is caring

‘How LinkedIn Can Help Your Local Business’ – ‘Web Marketing Today’ Newsletter

Dr. Ralph Wilson has released the latest issue of ‘Web Marketing Today’ newsletter. The featured video is titled “How LinkedIn Can Help Your Local Business”. [Newsletter] Sharing is caring

Sharing is caring

‘Product Marketing 101: Tip 1…Want to be a Super Affiliate With NO List?’ by John Yeo

John Yeo’s latest blog post is titled “Product Marketing 101: Tip 1…Want to be a Super Affiliate With NO List?”. [Blog] Sharing is caring

Sharing is caring
Sharing is caring