Online non-travel spending has reached $5.5 billion, which is an increase of 33% from the previous year. Online travel spending generated $3.5 billion during the first three weeks of 2006, according to comscore figures.
Monthly Archives: January 2006
America Online is expanding its broadband network and has launched a new ad campaign called, ‘AOL High Speed’. Consumers can click or call to sign-up for AOL High Speed and order a DSL or cable modem.
Search engines have more than twice the ecommerce conversion rate of other forms of internet marketing and advertising. During the last 3 months of 2005, the search engine conversion rate was 2.3%, according to a study by WebSideStory.
Zenprise has launched Zenprise SMB. Zenprise SMB is an email management software for small to medium sized businesses.
Small businesses get 4 times more spam than large businesses, according to a report by Postini. Small companies received almost 50 spam emails per user per day in 2005.
CA has announced the Integrated Threat Management r8. Integrated Threat Management r8 provides protection against malware, spyware, rootkits, blended threats and other malicious codes.
Interactive advertising is the top growth sector in the field of internet marketing for 2006, according to a survey by AdMedia Partners. Search marketing was also the top growth sector.
Google has released a new version of Google Toolbar and Google Toolbar for Enterprise. The new versions offer customizable buttons, online bookmarks, enhanced search features, new sharing capabilities and an open API.
AOL is going to implement Goodmail’s cryptographic CertifiedEmail program and phase out its IP-based Enhanced Whitelist. AOL will add a “˜trust symbol’ to messages sent by the program. Members who receive email with the “˜trust symbol’ will know that the email is from an authenticated sender.
Bill Gates spoke at World Economic Forum and said that censorship was no reason for technology companies not to do business in China. According to Gates, the freedom of information is largely intact in China despite State restrictions on sites discussing sensitive issues.