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Most brands have started using chatbots to improve their connections with the prospects and customers. Today chatbots play a vital role in delivering effective customer service, enhancing sales, offering details explanation to multiple clients at a time and so on. The Small Business Trends contributor Gabrielle Pickard-Whitehead has listed eight chatbots... [Read more]

Email marketing is considered one of the most promising forms of marketing. It has been able to cultivate and retain the trust of both brands and the customers. A carefully planned email marketing campaign can surely get desired results and help marketers meet their ROI goals. Small Business Trends columnist Due has shared three techniques to help marketers... [Read more]

AdWeek is hosting a webinar on ‘A Sound Approach to Influencer Marketing: Build Your Queue of Recommendations and Referrals’ on Thursday, December 13 at 1.00 pm EST. The AdWeek team says, “Influencer marketing isn’t just a trendy marketing tactic. It’s a sound business strategy. But it’s important to understand that influencer... [Read more]

YouTube is a great platform to publish your videos and improve your branding efforts. By correctly understanding this platform’s algorithms you can effectively plan and execute your video marketing  strategy. HubSpot’s Clifford Chi has shared an update to the company’s ‘Guide to YouTube’s Updates & Changes’. Chi... [Read more]

Econsultancy has launched M3 (Modern Marketing Model) blueprint program. Econsultancy launched the Modern Marketing Model in 2017 which is world’s first digital makeover of traditional marketing models. The M3 blueprint program is intended to help organizations improve their marketing initiatives. Arliss Coates says, “In response to our brave... [Read more]

Podcasting is one of the most prominent tools that helps you create a brand identity at almost no cost. What a good podcast requires is authentic information and knowledge. Apart from quality content the podcast do need some more efforts to get more and more downloads. Entrepreneur contributor Imran Tariq has shared five strategies to help you do this. Tariq... [Read more]

Turning prospects into customers is something all of us want to achieve at a maximum rate. But it requires an irresistible offer an a quality product to influence the prospects. Entrepreneur contributor Brian Hilliard has shared an article highlighting some tips to help marketers convert more prospects into customers. Hilliard says, “One of my... [Read more]

Quality images that convey an intended meaning are an asset to any brand. When visitors land on your site the first thing that catches their attention is graphics. It means that we should be concerned about the right use of graphics over the web. Econsultancy columnist Lizzy Hillier has shared an article highlighting 10 brands that use illustration... [Read more]

The year has almost ended and we should be gearing up to welcome the new year with sharpened marketing and promotion policies. Content marketing  has been evolving year after year. To help marketers prepare their content marketing strategies for the coming year, Content Marketing Institute team has shared 85+ expert predictions for content marketing... [Read more]

Email is one of the most used marketing tools today. And as we know, most of our emails are now read on mobile devices. The addition of voice-based devices such as Amazon Alexa and Google Home have changed the way consumers access the information online. A new Alexa feature has given it the capability to read and manage emails. This change would land... [Read more]