Latest News

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘SEO, AIO, GEO, your site, & third-party support to optimize for LLMs’.The GSC team says, “In this episode, John Mueller and Danny Sullivan continue their conversation about... [Read more]

Agentic AI in marketing goes beyond automation by independently planning, executing, and optimizing campaigns based on real-time data and defined goals. It enables marketers to achieve faster decisions, continuous optimization, and more adaptive customer experiences with minimal manual intervention.Content... [Read more]

AI for content marketing enables faster creation of high-quality, data-driven content by analyzing audience behavior, search intent, and performance trends. It helps marketers personalize messaging at scale, optimize content for SEO, and improve engagement while saving time and resources.Content Marketing Institute... [Read more]

Neil Patel has published a new video, ‘5 Trends Changing How People Buy Online in 2026’.In this video, you’ll learn: Visual Search Mastery: Why 20 billion monthly searches on Google Lens mean your product imagery is now your most important... [Read more]

Generative Engine Optimization (GEO) tools are essential to ensure content is discoverable and accurately represented across AI-driven search and answer platforms. They help brands optimize for generative responses, improve visibility beyond traditional SEO, and stay competitive in the evolving search ecosystem.HubSpot has published a new guide,... [Read more]

The Pay KickStart Free Workshops have just kicked off.These are free workshops taught by experienced marketing mentors, a total of 12 workshops in 8 days, January 12th – 19th. I wanted to give you a quick look at what’s coming up so you can decide if this is something you want to block time for.These workshops are structured to build momentum... [Read more]

AI tools for marketing are essential to analyze data faster, personalize customer experiences, and optimize campaigns with greater accuracy. They help marketers improve efficiency, predict trends, and achieve... [Read more]

A digital detox is essential to reduce stress, improve mental well-being, and restore focus in an always-connected world. Stepping away from screens helps people reconnect with real-life experiences, boost productivity, and maintain a healthier work–life balance.Digital Marketing Institute contributor Dan Hughes has published an article featuring... [Read more]

Generating more website traffic is essential to increase brand visibility, attract the right audience, and create consistent opportunities for engagement and conversion. Higher traffic also strengthens SEO performance, builds credibility, and supports long-term business growth in a competitive digital landscape.Ahrefs has... [Read more]

This is a reminder for the MarketingProfs webinar on January 15, 2025.Data and AI in 2026 will move beyond automation to become strategic co-pilots, powering real-time decision-making across every business function. Companies will rely on unified data ecosystems, predictive intelligence, and autonomous workflows... [Read more]

This is a reminder for the MarketingProfs webinar on January 15, 2025.Brand discoverability is crucial because it determines how easily potential customers can find and recognize a brand across digital and offline channels. Strong discoverability increases awareness, trust, and engagement, ultimately leading to higher conversions... [Read more]

HubSpot has published a new case study, “How simple semantics increased our AI citations by 642%”.Curt del Principe says, “Like your weird uncle, nobody knows exactly how AI engines choose the sources they cite. But experiments are starting to point to ways you can get on their radar.And as consumers increasingly turn to AI... [Read more]