Latest News
How Can I Turn Low-Converting Traffic Into High-Value Sessions? [Answered]
Search Engine Journal has published an article answering the question ‘How Can I Turn Low-Converting Traffic Into High-Value Sessions?’. Kevin Gibbons says, “Before answering your question, I think it’s valuable to take a step back and think about your approach to running your site – and what your goals are. People often get lots... [Read more]
The New SEO Playbook: How AI Is Reshaping Search & Content, July 23 [Webinar]
AI is reshaping search and content by delivering precise answers instead of just links, transforming how people find and consume information. Brands must adapt their content strategies to stay discoverable and relevant. Search Engine Journal is hosting a webinar, ‘The New SEO Playbook: How AI Is Reshaping Search &... [Read more]
Winning Strategies for Ecommerce Amid AI, Tariffs, and Shifting Consumer Behavior, July 16 [Webinar]
EMARKETER is hosting a webinar, ‘From Discovery to Checkout: Winning Strategies for Ecommerce Amid AI, Tariffs, and Shifting Consumer Behavior’ on Wednesday, July 16, 2025, at 2.00 pm ET. The EMARKETER team says, “As ecommerce market dynamics rapidly evolve, driven by factors such as AI and fluctuating global tariffs, brands... [Read more]
Winning Black Friday in the Age of AI Search, July 23 [Webinar]
Black Friday in the age of AI search demands smarter strategies as shoppers expect instant, hyper-relevant results. Retailers must optimise content and ads to win visibility and conversions in this new landscape. Conductor is hosting a webinar, ‘Winning Black Friday in the Age of AI Search’ on Wednesday, July 23, 2025, at 1.00 pm EDT. The... [Read more]
Aigency Valet finds clients, pinpoints their most critical issues, closes them #ad
Today, Joshua Zamora‘s team launches Aigency Valet, AI-driven software that dramatically changes marketing online services to local businesses. Here’s what you need to know about it: AI That Hustles for You Aigency Valet finds local and national clients in any niche needing help with their website and instantly starts working on closing... [Read more]
Stop Wasting Budget Bidding Against Yourself, July 17 [Webinar]
If you’re running branded paid search campaigns, you might unknowingly be competing with yourself. This overlooked issue within Google Ads can silently drain budgets in many industries, and most advertisers aren’t even aware it’s happening. Search Engine Journal is hosting a webinar, ‘The Hidden... [Read more]
How Can AI Change the Game for Data Analysis and Storytelling? [Video]
Data analysis and storytelling turn raw numbers into clear, compelling narratives that drive decision-making. Presenting insights as stories makes complex data relatable, memorable, and actionable for any audience. Content Marketing Institute has published a new video, ‘How Can AI Change the Game for Data Analysis and Storytelling?’. The... [Read more]
What is AI Search Optimisation (and How To Do It) [Video]
AI search optimization tailors your content and site structure to align with how AI-driven search engines deliver answers. It ensures your brand stays visible in conversational, intent-based search results. The latest ‘Exposure Ninja’ video is titled ‘What is AI Search Optimisation (and How To Do It)’. This video... [Read more]
Test, Learn, Win: The Creative Edge in Retail Media for Holiday Success, July 15 [Webinar]
Retail media can boost holiday sales by placing targeted ads directly where shoppers are ready to buy. Strategic holiday campaigns on retail platforms help brands capture seasonal demand and maximize revenue. EMARKETER is hosting a webinar, ‘Test, Learn, Win: The Creative Edge in Retail Media for Holiday Success’ on Tuesday, July 15,... [Read more]
SEO Content Has a Packaging Problem [Video]
High-quality SEO content drives organic traffic by matching what users are searching for with relevant, valuable information. It builds authority, attracts backlinks, and keeps your website visible and competitive in search results. MOZ has published the latest episode of the Whiteboard Friday video ‘SEO Content Has a Packaging ProblemMeghan Pahinui’... [Read more]
Keyword and Page Performance Reporting, July 17 [Webinar]
Keyword and page performance reporting helps track how well your target keywords and key pages rank in search results over time. This insight guides SEO improvements and content strategy for better visibility and traffic. Conductor is hosting a webinar, ‘Keyword and Page Performance Reporting’ on Thursday, July 17, 2025, at 1.00 pm EDT. The... [Read more]
Reminder- Recession-Proofing Your Strategy in a Shifting Economy, July 1 [Webinar]
This is a reminder for the EMARKETER webinar on July 1, 2025. In a shifting economy, marketing strategies must adapt to changing consumer priorities, spending habits, and market uncertainties. Brands need to focus on value, trust, and agility to stay competitive. EMARKETER is hosting a webinar, ‘Recession-Proofing Your Strategy in a Shifting... [Read more]
