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To make the lives of their users easy, email clients such as Gmail and Yahoo have started filtering the emails based on content and mainly based on the subject lines. Many a times, their algorithms put your emails into spam instead of inbox. And this is one of the most common problems that the email marketers face today. Entrepreneur contributor Rajdipkumar... [Read more]

For years, Livecaster has been the only livecasting app in our market that can schedule livecasting of pre-recorded videos on Facebook Pages & Profiles. Teknikforce has just announced the third generation of this video software. Livecaster 3 is the most powerful and the most user-friendly livecasting app you’ll find anywhere, and it’s the only... [Read more]

Brand building is a mammoth task that requires careful planning and lot of efforts. A well-planned branding strategy can help you achieve success. Entrepreneur contributor Ritu Ajbani has shared four important steps to help you start and build a strong brand. Ajbani says, “Here is a synopsis of small baby steps (quite literally) that one should... [Read more]

Card abandonment is a major issue that the online retailers face frequently. What is required to convert the abandoned carts into sales is effective communication. Emailing is one way that can help you deal with the cart abandonment issues. Constant Contact contributor Aastha Sirohi has published a guide to manage abandoned cart email subject lines. Talking... [Read more]

MarketingProfs is hosting a webinar on ‘Email Trends, Insights, and Innovations for 2019’ on Thursday, December 13 at 2.00 pm ET. The MarketingProfs team says, “2018 was a prolific year in email marketing and marketing automation as brands pushed the boundaries with engaging, customized campaigns that even a short time ago we might... [Read more]

MarketingProfs is hosting a webinar on ‘How to Transform Event Attendees Into Hot Leads’ on Tuesday, December 18 at 2.00 pm ET. The MarketingProfs team says, “Even if they aren’t talking to you, your attendees are trying to tell you something. They’re leaving digital breadcrumbs everywhere they go—before, during, and... [Read more]

Networking with people and other brands has to be given a special importance. It helps you easily get established in the minds of people when you start connecting with other known brands. By communicating with the people via different tools you can make them feel your brand’s presence. Entrepreneur contributor Jessica Abo has shared a video of Mark... [Read more]

User generated content works as an asset for the brands. Not necessarily it should come in the forms of articles, even the comments submitted by people also work well when it comes to getting the SEO benefits. Small Business Trends contributor Shane Barker has shared three SEO benefits of the user generated content. Barker says, “UGC can help... [Read more]

Customer is the king and we should keep him contended. Staying in touch with the customers and offering them timely service is something that can help us improve customer retention. Today the brands are trying to develop a customer-centric culture to develop an overall approach that revolves around effective customer service. Small Business Trends team... [Read more]

Most brands have started using chatbots to improve their connections with the prospects and customers. Today chatbots play a vital role in delivering effective customer service, enhancing sales, offering details explanation to multiple clients at a time and so on. The Small Business Trends contributor Gabrielle Pickard-Whitehead has listed eight chatbots... [Read more]