Latest News

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘This AI Tool Works Like a $300,000 McKinsey Consultant’.This... [Read more]

This is a reminder for the CMI webinar on February 18, 2026.Marketing after AI is defined by hyper-personalization, predictive insights, and automation at scale, where data-driven systems anticipate customer needs before they are expressed. Success now depends less on volume of content and more on strategic creativity,... [Read more]

Search Engine Land has published a new video, ‘How to build a modern Google Ads targeting strategy’ featuring Jyll Saskin Gales, Google Ads Coach, Inside Google Ads.The SEL team says, “You need campaigns that create demand,... [Read more]

The need for AI automation in PPC lies in its ability to analyze vast datasets in real time, optimize bids, and target audiences with greater precision than manual methods. It improves campaign performance, reduces ad spend wastage, and enables marketers to make faster, data-driven decisions at scale.Digital Marketing Institute contributor... [Read more]

Generative Engine Optimization (GEO) focuses on optimizing content so it is accurately understood, cited, and surfaced by AI-driven search and generative platforms. It emphasizes structured data, authoritative sources, semantic clarity, and contextual depth to improve visibility within AI-generated answers rather than traditional search rankings.Search... [Read more]

Measuring AI answers involves evaluating their accuracy, relevance, clarity, and reliability against trusted sources or defined benchmarks. It also requires assessing context awareness, bias control, and practical usefulness to ensure the responses genuinely support informed decision-making.MarTech... [Read more]

This is a reminder for the SEJ webinar on February 17, 2026.Local GEO (Generative Engine Optimization) focuses on optimizing business content so it is accurately discovered, summarized, and recommended by AI-driven local search results. Combined with AI Search, it helps local brands appear in conversational queries, map... [Read more]

MOZ has published the latest episode of the Whiteboard Friday video ‘Why Export GA4 Data to BigQuery?’ featuring David Westby.The MOZ team says, “Unlock the full potential of your analytics. Dave Westby explains 8 key reasons to export GA4... [Read more]

PLR Lead Factory is empowering complete beginners to build subscriber lists with zero writing, design, or tech tools.The fastest way to grow your email list is with a good lead magnet.But, as you may have experienced, creating a really good lead magnet takes time.You’ve got to write it, format it, design a cover, build a page, hook it into your... [Read more]

Digital Marketing Institute has published a new guide, ‘The Marketer’s Channel Playbook’.The DMD team says, “In an era where 40% of customers will walk away if they can’t use their preferred channel, “being everywhere” isn’t just a goal, it’s a survival tactic. But true cross-channel success isn’t... [Read more]

HubSpot has published a new podcast episode titled ‘6 Marketing Trends ACTUALLY Working Right Now (2026 State of Marketing Report)’.In... [Read more]

This is a reminder for the CMI webinar on February 17, 2026.Content Marketing Institute is hosting a webinar, ‘Can You Trust AI for Brand Decisions? A Real-World Test from Strategy to Results’ on Tuesday, February 17, 2026, at 1.00 pm EST.The CMI team says, “Marketers are under pressure to move faster... [Read more]