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Wednesday, December 31, 2025

Latest News

Your SEO Playbook is Toast: Welcome to Search in 2026 [Video]

Search in 2026 will be driven by AI-first, conversational, and intent-based experiences rather than traditional keyword matching. Businesses will need to optimize for answer engines, trust signals, and user context to stay visible and competitive.MarTech has published a new video, ‘Your SEO Playbook... [Read more]

How to Diagnose and Fix Google Maps Ranking Drops [Guide]

Google Maps rankings are essential for local businesses as they directly influence visibility in nearby searches and drive high-intent customers to physical locations. Higher rankings build trust, increase foot traffic, and give businesses a competitive edge in local markets.MOZ has published a new guide, ‘How to Diagnose and... [Read more]

How to Make Your Brand Discoverable in 2026, January 15 [Webinar]

Brand discoverability is crucial because it determines how easily potential customers can find and recognize a brand across digital and offline channels. Strong discoverability increases awareness, trust, and engagement, ultimately leading to higher conversions and long-term brand growth.MarketingProfs is hosting... [Read more]

Man vs machine Finding the right balance for winning paid media strategies [Video]

Search Engine Land has published a new video, ‘Man vs machine Finding the right balance for winning paid media strategies’.The SEL team says, “AI and Automation have transformed paid media — but success still depends on knowing where humans add... [Read more]

DMI Guide to Lead Generation and Nurturing [Guide]

Lead generation and nurturing are vital for building a steady pipeline of potential customers and guiding them through the buying journey. Effective nurturing builds trust, improves conversion rates, and turns prospects into long-term customers.Digital Marketing Institute has published the ‘DMI Guide to Lead Generation and Nurturing’.Kelsey... [Read more]

SEJ Shares 10 Digital Marketing Trends For 2026

By 2026, digital marketing will be dominated by AI-led search, hyper-personalized experiences, and multimodal content spanning voice, video, and visual discovery. Marketers will increasingly rely on first-party data, automation, and trust-centric strategies to drive measurable and sustainable growth.Search Engine Journal contributor Greg Jarboe... [Read more]

What’s the state of the enterprise B2B buyer? [Video]

Today’s enterprise B2B buyer is highly informed, research-driven, and prefers self-guided digital journeys supported by trusted content and peer validation. They expect personalized, value-focused engagement across multiple touchpoints before engaging with sales.MarTech has published a new video, ‘What’s... [Read more]

The Google Grinch: How uncontested ads are wasting your marketing budget this holiday season [Video]

Search Engine Land has published a new video, ‘The Google Grinch: How uncontested ads are wasting your marketing budget this holiday season’.The SEL team says, “Google Search and Shopping Ads will see an explosion of spending this holiday season, potentially... [Read more]

ContentReel26: Scale Your Video Strategy. Zero Experience Required. #ad

With ContentReel26, the bottleneck of manual video production is finally broken.In a digital landscape where few or no videos mean low visibility for your business, relying on manual editing is a losing strategy. You need a system that moves as fast as the algorithms do.Introducing ContentReel26.Building on four years of development and user feedback,... [Read more]

Image SEO for multimodal AI [Guide]

Image SEO for multimodal AI ensures that visual content is properly optimized with descriptive filenames, alt text, metadata, and structured data so AI systems can accurately interpret images. This improves visibility across AI-driven search, voice, and visual discovery platforms, enhancing reach and relevance.Search Engine Land has published... [Read more]

The Best AI Tool for Marketers (Gemini vs ChatGPT) [Video]

AI tools are essential for marketers to analyze large datasets, automate repetitive tasks, and deliver personalized experiences at scale. They enhance efficiency, optimize campaign performance, and enable data-driven decision-making in a competitive digital landscape.Neil Patel has published a new... [Read more]

Winning With Pinterest Ads: How to Increase Your B2C Sales [Podcast]

Pinterest Ads help brands reach users at the discovery stage, when they are actively searching for ideas, inspiration, and products. By using visually rich pins and precise interest-based targeting, businesses can drive awareness, traffic, and conversions... [Read more]