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ChatGPT and AI Overviews are reshaping SEO by shifting visibility from blue links to AI-generated answers that prioritize context, authority, and structured information. SEO strategies increasingly focus on being cited and referenced by AI systems, not just ranking on traditional search... [Read more]

SEO in 2026 will focus on optimizing content for AI-driven search, answer engines, and multimodal discovery beyond traditional rankings. Success will depend on topical authority, structured data, and user-centric experiences that align with how humans and AI systems evaluate relevance and trust.Practical Ecommerce contributor Ann Smarty has published... [Read more]

PPC delivers immediate visibility and traffic through paid ads, making it ideal for short-term campaigns and quick results, while costs stop once the budget ends. SEO is a long-term strategy that builds organic visibility, credibility, and sustained traffic over time without paying for each click.Hallam contributor Amani Majed has published an... [Read more]

TokPrimeAi was just released to online marketers.Here’s the backstory.In the fast-paced world of digital marketing, attention is the new currency. If you aren’t on TikTok, you aren’t just behind—you’re invisible to some people.From small-town entrepreneurs to global icons, everyone is flocking to TikTok for one reason: it offers more... [Read more]

Backlinko contributor Michael Ofei has published an article answering the question ‘SEO Pricing: How Much Does SEO Cost?’.He says, “This is a complete guide to SEO pricing in 2026.We surveyed over 300 SEO professionals with experience ranging from 1 to 10+ years.Here are the highlights:The average monthly cost for... [Read more]

Search Engine Land contributor Danny Goodwin has published an article featuring top 10 PPC expert columns of 2025 on Search Engine Land.He says, “PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2025.PPC didn’t stand still in 2025. It adjusted. These... [Read more]

MediaPost contributor Maria Bailey has published an article featuring six ways to drive sales with mom influencers.She says, “Influencer marketing often stops at “post goes live.” But if you’re working with mom influencers and social media moms, there’s so much more value to unlock to drive sales.Below are six smart ways to tap... [Read more]

AI Business World, a dedicated AI training conference for marketers and entrepreneurs, is set to take place April 29–30, 2026 in Anaheim, California, as part of the larger Social Media Marketing World event. The two-day program promises hands-on, practical AI marketing education designed to turn attendees from AI-curious to AI-confident, with over... [Read more]

ContentSquare has published a new report, ‘How to Measure Product Success.’Most teams track what’s easy to measure, like the number of new features launched and user counts. But tracking outputs doesn’t tell you if you’re actually succeeding. In this new report, presented by Contentsquare, you’ll find a clear,... [Read more]

Generative Engine Optimization (GEO) focuses on optimizing content so it is accurately understood, selected, and cited by AI-powered generative search engines and answer systems. It emphasizes structured data, contextual relevance, and authoritative signals to improve visibility in AI-generated responses beyond traditional search rankings.EMARKETER... [Read more]

Semrush has published a new guide, ‘Google Web Guide: A New Search Experiment’.Tushar Pol says, “SEO has been in a tough spot the past year.AI Overviews took over the SERP. Traffic dropped across the board. For a while, it looked like Google was slowly closing the door on the open web altogether.However, in July 2025,... [Read more]

An AI search strategy is essential as users increasingly rely on AI-driven answers, voice assistants, and generative search experiences rather than traditional blue-link results. It helps brands stay discoverable by structuring content for intent, context, and authority across AI-powered search and answer engines.HubSpot has published a new guide,... [Read more]