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Search Engine Optimization is one of the most important elements that plays a vital role in getting more customers by offering a wide exposure to your brand. Search Engine Land columnist Jeremy Knauff has shared some critical tasks that can help you strengthen your SEO efforts. Knauff says, “In this article, I’m going to dig into the tasks that... [Read more]

Search Engine Land was recently delisted from the Google search results. Barry Schwartz has shared the lessons the Search Engine Land team learnt when their site was mistakenly deleted. Schwartz says, “The irony of a website dedicated to covering search engine marketing getting accidentally delisted by Google was not lost on us (or the community).... [Read more]

Search Engine Optimization plays a pivotal role in helping you build an online credibility in the eyes of the search engines. Today local SEO also has a significant role to play in brand building. MOZ contributor Miriam Ellis has shared a short guide to help webmasters build linked unstructured citations for enhancing local SEO. Ellis says, “Link... [Read more]

AdWeek is hosting a webinar on ‘Trust Your Gut and Validate with Data: How Smithfield Foods Uses Unified Marketing Measurement’ on Tuesday, December 18 at 1.00 pm EST. The AdWeek team says, “Strong marketing decision-making can’t be based on emotion. Sure, that big sponsorship makes sense. But how do you prove it with data? That’s... [Read more]

Link building is an evergreen tactic to help you get your sites indexed in the search engines. But getting quality links is a challenge and you need to work hard for getting it done. Search Engine Land columnist Paddy Moogan has shared seven tactics to help brands get quality links to their sites. Moogan says, “Below are seven link building tactics... [Read more]

It is difficult to have 100% of your own content in an article. You need to make your content authentic by inserting relevant facts and figures from various sources. Identifying such quality sources is a challenging task in this information-excess world of the Internet. Content Marketing Institute contributor Manish Dudharejia has shared seven sources... [Read more]

Last week we reported the launch of YouTube Stories which takes YouTube parallel to Snapchat, Instagram and Facebook in the Stories segment. Econsultancy’s Nikki Gilliland has shared a comprehensive article on YouTube Stories and its significance. Gilliland says, “The latest social media app to experiment with Stories is YouTube, with its... [Read more]

Knowing how the top performing brands use social media can help you strengthen your social marketing efforts. Econsultancy columnist Sean Cole has shared a detailed case on how Nike uses Facebook and Instagram for its branding process. Cole says, “In this article I’m going to discuss how the brand uses the two largest social media platforms,... [Read more]

Upselling is an act of selling more to your customers than what they wanted to purchase. It helps you market to your existing customers and easily improve sales. Entrepreneur contributor Syed Balkhi has shared three tips to help marketers upsell to their customers. Balkhi says, “Let’s look at four tips to upsell existing customers: Make the... [Read more]

The new year is approaching fast and we need to keep ourselves ready for the new marketing game. With newer ideas we can win more customers. Forbes contributor Tom Taulli has shared seven expert’s opinions on preparing effective b2b marketing strategies for the coming year. Taulli says, “Marketing in the B2B world is always tough. Let’s... [Read more]