Latest News

Semrush has published an article answering the question, ‘What is Schema Markup?’.Clark Boyd says, “Schema markup, or structured data, has transformed from an optional search engine optimization (SEO) tactic into essential infrastructure for AI-driven search in 2025. With only 12.4% of websites currently implementing structured data,... [Read more]

Digital marketing empowers small businesses to reach the right customers with minimal budgets by using targeted ads, social media visibility, and search optimization. With the right strategy, even a small brand can build strong online presence, attract leads, and compete effectively in the digital marketplace.HubSpot has published a new... [Read more]

This is a reminder for the SEJ webinar on November 19, 2025.Search Engine Journal is hosting a webinar, ‘From Invisible to Influential: How Founder-Led Marketing Drives 3.7x Larger Deals’ on Wednesday, November 19,... [Read more]

Generative AI tools are essential for modern marketing as they streamline content creation, accelerate ideation, and maintain brand consistency across channels. They help teams produce high-impact campaigns faster, unlock personalization, and stay competitive in an AI-driven landscape.HubSpot contributor Ramona Sukhraj has published an article featuring... [Read more]

AI is transforming marketing by enabling precision targeting, automated content creation, and real-time campaign optimization at scale. It empowers businesses to deliver hyper-personalized experiences that drive stronger engagement, higher conversions, and smarter decision-making.MarketingProfs is hosting a webinar, ‘Decoding AI’s... [Read more]

AI search is moving toward hyper-personalized, context-aware results that understand user intent more accurately than ever before. With multimodal capabilities and real-time reasoning, future search experiences will feel more conversational, predictive, and deeply integrated into everyday... [Read more]

AdGenius AI just launched. It’s a new tool that helps you create winning ads.If you’ve run paid ads on Facebook, Google, YouTube, or TikTok, you know the brutal truth: for every winning campaign, there are a dozen failures that drain your budget, crush your confidence, and steal your time.The reality is, creating high-converting ads seems... [Read more]

Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Winning With Pinterest Ads: How to Increase Your B2C Sales’ featuring Karen Nelson.This video covers the following:What Marketers... [Read more]

Experiential marketing focuses on creating immersive, memorable brand experiences that emotionally connect with audiences. It encourages participation and engagement, turning customers into active brand advocates through real-world or digital interactions.Adweek is hosting a webinar, ‘The Business Case for... [Read more]

SEO in the AI era demands a shift from keyword-focused tactics to intent-driven, high-quality, and context-rich content that aligns with AI search models. Businesses must optimize for conversational queries, entity authority, and multi-format visibility to stay discoverable in AI-powered search ecosystems.MOZ has published the latest episode... [Read more]

Search Engine Journal contributor Winston Burton has published an article answering the question, ‘Is Google About To Go Full AI Mode?’.He says, “AI search is rapidly changing the way people discover content and engage with brands. Logan Kilpatrick, Google’s lead product manager for AI products, suggested in an X (formerly Twitter)... [Read more]

This is a reminder for the Adweek on November 18, 2025.Marketers are under more pressure than ever to prove the value of every dollar spent. That’s why LinkedIn and Factors.ai are teaming up to show you how to connect ad engagement to real pipeline impact.Adweek is hosting a webinar, ‘Turn LinkedIn Ad Spend... [Read more]