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Saturday, April 20, 2024

Archive for the 'TikTok Marketing' Category

Showing Up Authentically on TikTok: Being Imperfectly You [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Showing Up Authentically on TikTok: Being Imperfectly You’ featuring Tyla Brimblecombe. The SME team says, “Are you struggling to create TikTok content? Looking for a plan that allows you to experiment with different ideas? Explore a process that provides flexibility and allows you to show up authentically on TikTok.” Social Media Examiner  [...]

Optimizing for TikTok Search: How to Reach a Larger Audience [Podcast]

TikTok SEO is the process of optimizing your content to increase its visibility in search results. The goal is to rank your videos at the top of the app’s search results. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Optimizing for TikTok Search: How to Reach a Larger Audience’ featuring Melissa Laurie. The SME team says, “Want to reach more of your ideal audience on TikTok? Wondering how to create content that shows up in TikTok search results? Explore TikTok search and what it could mean for marketers.” Social... [...]

TikTok Hashtags Strategy for Viral Growth (2024) [Video]

TikTok hashtags make it easier for creators to reach a target audience that is interested in the same topics. HubSpot has published a new video ‘TikTok Hashtags Strategy for Viral Growth (2024)’ featuring useful content creation tips. The HubSpot team says, “Are you ready to get your brand trending on TikTok? There’s no secret formula for going viral, but there are steps you can take to create an effective TikTok hashtags strategy. With the help of SEO and a little bit of planning, you can elevate your TikTok approach and reach your audiences where they are. Discover... [...]

The Anatomy of a 1M View TikTok Video [Video]

TikTok is a visual platform that’s ideal for businesses looking to promote their products and services. It’s a unique marketing channel with viral potential. Neil Patel has published a new video ‘The Anatomy of a 1M View TikTok Video’ sharing useful tips to grow improve TikTok marketing. He says, “In the ever-evolving landscape of social media platforms, TikTok has emerged as a cultural phenomenon, offering users a unique space to express themselves creatively in short, attention-grabbing videos. One of the most coveted achievements for TikTok content creators... [...]

TikTok Marketing Secrets from e.l.f Cosmetics Success [Video]

TikTok marketing is the process of using TikTok to promote a brand, product, or service. With short video clips, this format has created a revolution in marketing.  HubSpot has published a new video ‘TikTok Marketing Secrets from e.l.f Cosmetics Success’. The HubSpot team says, “Today we unravel the remarkable ascent of e.l.f Cosmetics, a beauty brand that soared from a quirky observation to Gen Z’s top pick in no time. This video dissects e.l.f ‘s ingenious strategies and offers practical insights that any business, regardless of size, can leverage.... [...]

How to Use TikTok: A Step-by-Step Guide [Guide]

HubSpot has published ‘How to Use TikTok: A Step-by-Step Guide‘ featuring useful information on how to start using TikTok for your needs. Pamela Bump says, “Did you know TikTok is the most engaging social media app, with an average user session of almost 11 minutes? Now add to the mix a staggering 1.4 billion monthly users. To state the obvious, TikTok is dominating the social media landscape, becoming a gold mine of short, snackable content. While that sounds exciting – how can you get started? Here are a few steps — with photos — to walk you through setting up your profile,... [...]

How TikTok Is Reading Your Mind [Video]

MOZ has published the latest episode of the Whiteboard Friday video ‘How TikTok Is Reading Your Mind’ featuring Lidia Infante. The MOZ team says, “Explore the role of demographics, engagement, and personalized recommendations in how TikTok surfaces content. Discover how TikTok attempts to avoid echo chambers and gain valuable insights into its inner workings. Dive into the fascinating world of TikTok’s algorithm in this new Whiteboard Friday episode with Lidia Infante!” MOZ  [...]

Your Guide to Creating TikTok Content

Quality content is the most essential element that powers your social media marketing. You can achieve the desired ROI by publishing the content your audience is looking for. Digital Marketing Institute contributor Pádraig Hanratty has published an article on creating quality content for TikTok. Hanratty says, “New brands entering the market are likely to gravitate towards TikTok. There’s a real opportunity for new brands to succeed on the fastest-growing social media platform with 3 billion downloads and revenue of $4.6 billion in 2021, a 142 percent increase year-on-year, according to the... [...]

10 Ways to Create TikTok Content

TikTok is a popular social network with the younger generations. By creating content relevant to them, you can continue to improve your marketing performance. Digital Marketing Institute contributor Pádraig Hanratty has published an article featuring 10 ways to create great TikTok content. She says, “So you see the value in TikTok and want to establish your brand on the platform? Here are our top ten tips to get your content seen on TikTok: 1. Create quality content that will grow organically TikTok offers brands a great opportunity for organic growth. TikTok jumps on trends, and brands... [...]

Driving TikTok ad effectiveness [Report]

Digital Marketing Depot has published a new report ‘Driving TikTok ad effectiveness’ featuring advice on improving your marketing performance with TikTok. The DMD team says, “If you’re looking to connect with a large, engaged audience, TikTok is the place to be. With 1B+ active users worldwide and 113M in the U.S, TikTok has become essential for marketers. In their latest report, “Driving TikTok ad effectiveness”, DISQO used their CX platform to understand how consumers engage with brands on TikTok and how their ads impact buying behaviors. Download the report to learn how... [...]


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