The latest ‘HubSpot Marketing’ video is titled ‘How to Write YouTube Scripts That Actually Generate Leads’. It covers the following: Why 90% of business YouTube videos fail to convert (it’s not what you think) 5 proven research methods to find topics your audience actually wants The 4-part script structure that keeps viewers watching until the end How to create hooks that grab attention in the first 15 seconds The 5-point packaging checklist to win more clicks Strategic CTA placement that doubles conversion rates End-screen strategies that keep viewers binge-watching... [...]