Strategies to Use Threads for Your Marketing

Threads offers a casual, real-time platform to engage directly with audiences and build authentic brand connections. Its conversational format helps brands boost visibility and foster community-driven marketing. HubSpot contributor Justina Thompson has published an article on boosting your marketing game using Threads. She says, “When Instagram released Threads in July of 2023 as a competing platform to X (previously Twitter), I’ll admit that I was unconvinced it would make a splash. But here we stand in 2025: Threads has surpassed TikTok and Instagram in the social apps category in Apple’s... [...]