Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Proving Your Worth: How to Measure the Success of Your Social Marketing’ featuring Emeric Ernoult. This episode covers the following: Why Marketers Should Track Their Social Media Marketing Efforts The Struggles of Measuring Social Media Marketing Success How to Identify Trackable Elements in Your Social Media Marketing How to Implement UTM Parameters for Granular Tracking How to Leverage Google Tag Manager How... [...]