Content Marketing Institute has published a new video, ‘Agencies’ Full-Stack Haste Lays Marketing’s Soul to Waste’. The CMI team says, “The chorus of agency M&As is getting louder, as service providers rush to reorganize their operations around the promise of full-stack marketing. Unlike the sector’s previous attempts at service integration through business consolidation, the current model pursues growth by decoupling creative and operations. Robert Rose says the approach may help agencies build a beautiful machine, but without wiring creative thinking into its foundation,... [...]

Content Marketing Institute has published a new video, ‘Storytelling Success Won’t Scale Without a System’. The CMI team says, “B2B marketers recognize that storytelling is the future. Yet most still focus on the creative “telling” aspect rather than how stories function as a scalable business asset. Robert Rose says that brand storytelling will fail to move the marketing needle without a clear operational structure and support system. Here, he outlines four key elements for successful storytelling across content, channels, and teams. Read this week’s Rose-Colored... [...]