Social search integrates social signals into search engine results, enhancing relevance by factoring in user interactions and preferences. This approach personalizes search experiences, making it easier for users to find content endorsed by their social networks. HubSpot has published a new video ‘Why Social Search is Replacing Google’. The HubSpot team says, “This video is your go-to guide for understanding the current landscape of social media and how you can leverage Social Search Optimization (SSO) to grow your brand like never before! Discover how optimizing your... [...]

HubSpot has published a new video ‘Is Social Search Replacing Google?’ featuring the latest social media trends. The HubSpot team says, “These social media trends are going to be huge in 2023! As a small business, it’s important to stay ahead of the curve when it comes to social media. We surveyed over 1,000 social media marketers around the world on which platforms and tools worked best for them. In this video, we explore five social media trends that will be massive in 2023 and beyond. From social search to the rise of micro-influencers.  Watch to learn what you need... [...]