A Guide to Social Media and Privacy

Privacy has become a priority for consumers across digital channels. Many want to protect their data and are becoming more careful about what they share on social media and who they share it with. Digital Marketing Institute has published ‘A Guide to Social Media and Privacy’ to help marketers understand social media privacy and improve marketing. Clodagh O’Brien says, “A new Cisco report ‘Building Consumer Confidence Through Transparency and Control’ found that 86 percent of consumers “care about data privacy” and want more control while 79 percent are willing... [...]