Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. HubSpot has published ‘Social Media Analytics: The Ultimate Guide’ highlighting the importance of social media analytics and how to implement a strategy that works for your business. The HubSpot team says, “Social media analytics provides insight into several essential factors directly tied to your marketing efforts and business success. Here’s a list that explains the importance of social media analytics: Develop a deeper understanding... [...]

Social media analytics is the process of collecting and analyzing audience data shared on social networks to improve an organization’s strategic business decisions. Search Engine Journal contributor Kristi Hines has published ‘Social Media Analytics: A Guide to Get Started’. She says, “Ultimately, social media analytics gives marketers the insights they need to choose the right social media networks to focus their efforts upon and know what type of social media tactics will generate the best results. What Are The Most Important Metrics To Track? Most marketers want to know... [...]