Guide to Social Media Analytics
Social media analytics is the process of collecting and analyzing audience data shared on social networks to improve an organization’s strategic business decisions.
Search Engine Journal contributor Kristi Hines has published ‘Social Media Analytics: A Guide to Get Started’.
She says, “Ultimately, social media analytics gives marketers the insights they need to choose the right social media networks to focus their efforts upon and know what type of social media tactics will generate the best results.
What Are The Most Important Metrics To Track?
Most marketers want to know the return on investment (ROI) of their social media marketing. Does social media marketing positively impact their business’s bottom line?
For those that invest in advertising, platforms like Facebook and YouTube offer social media analytics that can show which ads and ad campaigns generate the most impressions, clicks to your website, leads, and sales.
These metrics allow marketers to invest their budget into the ad strategies that will generate the most revenue for their business.”
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