Social commerce integrates online shopping with social media platforms, allowing users to discover, review, and purchase products without leaving the app. It enhances engagement and streamlines the buying journey through social interactions and influencer-driven recommendations. Digital Marketing Institute has published ‘A Guide to Social Commerce’. Alison Battisby says, “Selling products directly via social media is on the rise globally. Providing a frictionless and focused customer experience – where users can discover, research, and make a purchase without leaving the... [...]

Hootsuite has published a video series ‘Social Media Trends 2023’ highlighting major social media trends for the year 2023. Here is the fourth video ‘Social commerce hits the trust gap’ in the series: Hootsuite  [...]

Social commerce is a subset of electronic commerce that involves social media and online media that supports social interaction, and user contributions to assist online buying and selling of products and services. HubSpot contributor Katrina Kirsch has shared 74 social commerce stats that marketers should know in 2021. She says, “Whether you’re looking for information to boost your social media shop or shape your online strategy, read on to discover social commerce stats that will help you understand the current market and learn best practices for attracting buyers and growing your... [...]