Silverpop has released a white paper entitled “Automation: Redefining Marketing’s Game Plan”. Silverpop team says, “How can organizations that want to embrace marketing automation determine the appropriate mix of enterprise technology, smart skill sets, intertwined processes and cross-departmental involvement? In this commissioned study by Forrester Consulting on behalf of Silverpop, you’ll learn how you can develop a winning marketing automation playbook, with insights on: Finding the right balance between strategy and action Collaborating within and beyond the marketing... [...]

Silverpop has released a white paper entitled “5 Experts Share the Best Marketing Advice They Ever Received—and Gave”. Silverpop team says, “With today’s marketing world more frenetic and challenging than ever, savvy marketers are on the lookout for insights they can use to improve their campaigns. In this white paper, five experts share the best advice they’ve ever given or received. Discover bold approaches and unconventional ideas you can apply to your marketing and learn: Why shaking things up can leave a lasting impression How the words of Cicero apply to audience... [...]