Should I Still Invest In SEO? [Answered]

SEO in 2025 is driven by AI, user intent, and semantic search, making content relevance and experience more critical than ever. Success depends on optimizing for voice search, video, EEAT signals, and real-time algorithm shifts. Search Engine Journal contributor Dan Taylor has published an article answering the question, ‘Should I Still Invest In SEO?’. He says, “SEO is one of the few marketing channels that compound over time and investment. Paid campaigns stop the moment you pause spending, but a strong organic program can keep driving traffic, leads, and sales long after... [...]