Do Reach and Frequency Still Matter in Marketing? [Answered]

Content Marketing Institute contributor Robert Rose has published an article answering the question, ‘Do Reach and Frequency Still Matter in Marketing?’. He says, “Just a few months ago, Cloudflare CEO Matthew Prince shared a statistic that should hit every marketer like a cold splash of water: In 2025, it takes 15 Google crawls to generate a single visitor, up from just 0.5 a decade ago. That’s a 30x drop in efficiency. Even worse, OpenAI scrapes roughly 1,500 pages for every one visitor it sends back. These stats signal two big bummers when it comes to the classic marketing... [...]