SEL Lists Five Ways to Improve PPC Lead Quality

Improving PPC lead quality is essential to ensure marketing budgets are spent on prospects with real conversion potential. Focusing on precise targeting, ad relevance, and optimized landing pages helps attract high-intent users and boost ROI. Search Engine Land contributor Chelsea So has published an article featuring five ways to improve PPC lead quality. She says, “This article explains how to improve your PPC lead quality by strengthening the signals you send to Google, using smarter tracking, audience targeting, and campaign feedback loops. With today’s AI-fueled search dynamics,... [...]