Paid media refers to any form of marketing where you spend money to reach your audience. This includes search ads, social media ads, display banners, video pre-rolls, and influencer partnerships. Search Engine Journal contributor Brooke Osmundson has published an article different types of paid media and its examples. She says, “Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But not all paid media is created equal, and treating every channel the same is a fast way to burn through... [...]

The state of marketing in 2023 is characterized by rapid technological advancement, mobile-friendly design, values-driven content, and AI and automation. Neil Patel has published a new video ‘Marketing is Getting More Complex, But Paid Media is Getting Easier’. He says, “In the ever-evolving landscape of modern marketing, it’s no secret that the industry is becoming increasingly complex. The proliferation of digital channels, the emergence of new technologies, and the changing expectations of consumers have all contributed to this growing complexity. Marketers today... [...]