Three Tips to Organizing Content on Your Website

Creating content is the foundation for your content marketing journey. And showcasing the content in the most appropriate manner is the way to reach the target audience. IMPACT’s Kimberly Marshall has published an article highlighting three steps to help you organize content on your website. She says, “To better reach our buyers with content, we need to first understand how the buying process has changed. Buyers once had their minds made up an average of 25% of the time before they walked into your business or talked to someone in sales, which meant sales teams had quite a bit of leeway... [...]