EMARKETER has published a new report ‘How Marketers Can Scale Multichannel Video Without Compromising Creative Quality’. The EMARKETER team says, “New survey finds brands are uniting social, CTV strategies to deliver cohesive, targeted video content across platforms. 44.5% of marketers now allocate close to a third of their digital advertising budgets to video ads, according to an EMARKETER survey. Download our new research report to discover how successful brands are uniting their social and CTV strategies in response to evolving consumer behavior. You’ll learn why short-form... [...]

Multichannel video strategies help brands reach audiences across platforms like YouTube, social media, and streaming services. By tailoring video content for each channel, businesses can boost engagement and maximize ROI. EMARKETER has published a new report, ‘How Marketers Can Scale Multichannel Video Without Compromising Creative Quality’. The EMARKETER team says, “New survey finds brands are uniting social, CTV strategies to deliver cohesive, targeted video content across platforms 44.5% of marketers now allocate close to a third of their digital advertising budgets to video... [...]