By effectively analyzing your content marketing campaign performance, you can continue to improve your content creation and marketing process. MarketingProfs contributor Kelsey Raymond has shared a four-step process to effectively analyze your content marketing results. She says, “Most marketers seem to be taking it on faith that their work is effective: Only 35% of marketers say they think it’s “very important” to know the return on marketing investment (ROMI), according to a survey from HubSpot. But that same survey found that 91% of marketers are confident that their... [...]