Four Steps to Measure Content Marketing Results

By effectively analyzing your content marketing campaign performance, you can continue to improve your content creation and marketing process. MarketingProfs contributor Kelsey Raymond has shared a four-step process to effectively analyze your content marketing results. She says, “Most marketers seem to be taking it on faith that their work is effective: Only 35% of marketers say they think it’s “very important” to know the return on marketing investment (ROMI), according to a survey from HubSpot. But that same survey found that 91% of marketers are confident that their... [...]