By effectively analyzing your content marketing campaign performance, you can continue to improve your content creation and marketing process.

MarketingProfs contributor Kelsey Raymond has shared a four-step process to effectively analyze your content marketing results.

She says, “Most marketers seem to be taking it on faith that their work is effective: Only 35% of marketers say they think it’s “very important” to know the return on marketing investment (ROMI), according to a survey from HubSpot. But that same survey found that 91% of marketers are confident that their campaigns are influencing revenue.

If marketers don’t understand the ROI of their marketing efforts, they can’t possibly know that those efforts are benefiting the bottom line.

That’s especially true with content marketing, which is inherently a long-term investment: A single piece of content doesn’t necessarily lead directly to an increase in sales, which means there’s no simple formula for determining content ROI.

But just because measuring content marketing ROI isn’t always easy doesn’t mean it’s impossible.

If you begin a campaign with an end goal in mind, you can both measure its success and optimize the campaign to drive more leads of higher quality. That way, when someone at your company asks, “What are the benefits of content marketing?” you’ll have both an answer and the receipts to back it up”.

Is Your Content Working? How to Measure Content Marketing Results

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