Forbes Shares 20 Facts And Figures To Know When Marketing To Women

Forbes contributor Krystle M. Davis has published an article featuring 20 facts and figures one should know when marketing to women. She says, “Women may make up half of the U.S. population, but they dominate consumer purchasing decisions. Brands looking to reach this coveted audience must move beyond traditional marketing methods and understand how cultural shifts affect this diverse group. Here are a few key facts to know before you launch a campaign targeted to women: Leadership, Wealth and Work Women make up 25% of C-level executives at the top 1,000 U.S. companies (by revenue), according... [...]