Which Marketing Jobs Are Most Affected by AI? [Answered]

Search Engine Journal contributor Matt G. Southern has published an article answerinf the question ‘Which Marketing Jobs Are Most Affected by AI?’. Matt says, “New research from Microsoft reveals that marketing and sales professionals are among the most affected by generative AI, based on an analysis of 200,000 real workplace conversations with Bing Copilot. The research examined nine months of anonymized data from January to September 2024, offering a large-scale look at how professionals use AI in their daily tasks. AI’s Role In Marketing & Sales Work Microsoft calculated... [...]