Charlie Cook’s latest blog post is titled “You’re Being Irrational And It’s Bad For Business”. Cook says, “You’d think that CEOs and football coaches, both who get paid millions of dollars would consistently make decisions based on maximizing profits or, in the case of coaches, increasing points. Right? But you’d be wrong in both cases”. You’re Being Irrational And It’s Bad For Business Marketing for Success [...]
Charlie Cook’s latest blog post is titled “How The Tax Changes Will Affect Your Small Business”. Cook says, “It’s typically one three letter word that makes most people recoil in horror, cower with angst and be overcome by plain fear. Which is it this time? Good news or bad news for your business. Find out what the overhaul of the tax code means for your small business, and how it will affect your profits”. How The Tax Changes Will Affect Your Small Business Marketing for Success [...]
Nickolay Lamm’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “The Easiest Way To Get Free Traffic”. Nickolay says, “Most business owners worry about traffic. And typically they worry about the wrong things. They worry about optimizing their own site, about social media and a host of other nebulous activities. The truth is you can dramatically improve your search engine rankings and get more traffic to your site just by”. The Easiest Way To Get Free Traffic Marketing for Success [...]
Dan Sherman’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “How To Attract Your Best Buyers”. Sherman says, “Want to know where the decision makers are online, where the people with money are? The answer is simple. They’re on LinkedIn, a network for professionals not everyone’s teenagers or retired parents. On LinkedIn you’ll find your best buyers but how do you connect with them? There are”. How To Attract Your Best Buyers Marketing for Success [...]
Charlie Cook’s latest blog post is titled “Your Biggest Fear…And How To Overcome It”. Cook says, “After talking to thousands of small business owners over the last 20 years of coaching and consulting – I think I can say I know your biggest fear and it’s not what you might guess. You might wonder how I’m qualified to deduce this, but you should know”. Your Biggest Fear…And How To Overcome It Marketing for Success [...]
Lee Smith’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “What My Newborn Taught Me About Marketing”. Smith says, “A few weeks ago, my daughter turned 6 months old. Becoming a father is the greatest thing that’s ever happened to me. I truly love my daughter in a way I can’t explain”. What My Newborn Taught Me About Marketing Marketing for Success [...]
Charlie Cook’s latest blog post is titled “Social Media Marketing Breaks New Records At The Super Bowl”. Cook says, “I get it all the time. People tell me social media is a fad or not worth the time. Funny thing, it broke new records during the super bowl with the number of tweets peaking at the end of game at 12,223″. Social Media Marketing Breaks New Records At The Super Bowl Marketing for Success [...]
Charlie Cook’s latest blog post is titled “Is Happiness The New Marketing Mecca?”. Cook says, “What is it that makes you buy stuff? Is it need or is it your desire for happiness? I’m not kidding. There is a “Science of Well-Being” and it’s now the focus on marketing for major companies. Is Happiness The New Marketing Mecca? Marketing for Success [...]
Charlie Cook’s latest blog post is titled “How Lisa Got New Clients To Start Calling Like Crazy”. Cook says, “How can you get your phone ringing with eager buyers? Here’s what one savvy small business owner did. Last summer, I got a call from Lisa, who runs”. How Lisa Got New Clients To Start Calling Like Crazy Marketing for Success [...]
Ivana Taylor’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “The Top 5 Ways To Increase Sales”. Taylor says, “Want to know the real secret to attracting more customers and sales this year? You don’t need a course on selling, you don’t even need a book on selling. All you need to ramp up your sales this year is”. The Top 5 Ways To Increase Sales Marketing for Success [...]