James Brown reports that he has found that the taboo against “reciprocal links” is not valid. If the sites that link to you are quality sites, their links are beneficial, even if you also link to them. In the first place, most traffic comes to most websites apart from Google. Google, itself, only claims that they account for 28% of a site’s traffic. So if high-value sites link to you, it’s almost entirely positive. Their customers make good candidates for your products and services. In the second place, if Google likes a site, they will tend to like the sites that they link... [...]