Using Instagram Stories for marketing allows brands to share engaging, time-sensitive content that boosts visibility and audience interaction. Features like polls, swipe-up links, and stickers help drive traffic and encourage real-time engagement. Social Media Examiner has published an article revealing an Instagram Stories strategy for 2025. Michael Stelzner says, “Instagram Stories remain one of the most powerful places to connect with your audience and convert followers into customers. While other platforms have tried to duplicate its success, none have achieved the same level of engagement... [...]

Instagram Stories are a powerful marketing tool for sharing time-sensitive content that boosts engagement and brand visibility. They allow businesses to connect with audiences through interactive features like polls, links, and behind-the-scenes glimpses. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Instagram Stories Strategy for 2025’ featuring Michelle Gifford. This episode covers the following: Why Should Marketers Use Instagram Stories Common Mistakes... [...]