Attractive infographics are real attention getters. They are used by news organizations, corporations and, increasingly, by small marketing businesses. Understanding how to use them can provide a big boost for your business (or for your clients’ businesses.) Doug Parsons has put together a comprehensive manual (called Epic Infographics) on how to use infographics in marketing; things like: • When do infographics help sales and when do they flop • What does it take for an infographic to go viral • Where to find the data for your infographic • How to organize the data for... [...]