How to create a landing page: My simple step-by-step approach [Guide]

HubSpot contributor Kayla Carmicheal has published an in-depth article ‘How to create a landing page: My simple step-by-step approach’. She says, “The other day, I was reading a blog post when something caught my eye: a section about how to create a landing page to promote offers like a free ebook. Naturally, I clicked the link. It took me to a clean, focused page that broke down what the ebook included, how to get it, and why it was worth checking out. Landing pages usually fall into one of two categories: reference or transactional. A reference landing page is more like an... [...]