The DMI Guide to AI in Digital Marketing [Ebook]

Digital Marketing Institute has published ‘The DMI Guide to AI in Digital Marketing’. Clodagh O’Brien says, “It’s worth noting that AI shouldn’t replace the roles and efforts of human marketers! Instead it needs to be used in synergy to complement and enhance any marketing activities. For AI to be truly effective, it requires human skills. To help you navigate the ever-changing landscape of AI and digital marketing, we’ve created this ebook that covers: How is AI shaping digital marketing? What are the pros and cons of using AI? Using AI for content creation and... [...]