SEL’s Growth marketing 2024 playbook

Growth marketing is a long-term marketing strategy that aims to increase a company’s revenue by improving customer retention and loyalty. It involves a process of experimentation and optimization, using data from marketing campaigns to inform adjustments to the marketing strategy. Search Engine Land contributor Daryl Fanelli has published the ‘Growth marketing 2024 playbook’. She says, “Because growth marketing is about keeping your most reliable customers engaged and excited to recommend your brand to their friends, you’ll first want to define who those customers are... [...]