Search Engine Journal contributor Brooke Osmundson has published an article featuring 15 ways to improve low conversion rates in Google Ads.She says, “Many Google Ads accounts generate steady traffic but struggle to turn that traffic into outcomes the business actually values, such as purchases, qualified leads, or demo requests.That disconnect usually isn’t caused by a lack of demand or a broken platform. It’s more often the result of small, fixable issues across the account that quietly compound over time.Keyword targeting drifts. Ad copy loses alignment with landing pages. Bid... [...]

Google advertising in 2025 is being reshaped by AI-first innovation, with tools like Performance Max and AI Max for Search automating campaign creation, targeting, and optimization for efficiency and scale.Neil Patel has published a new video, ‘What Top Google Ads Experts Do That Beginners Don’t’.What You’ll Learn:The real reason 78% of marketers lose money on Google Ads (hint: it’s not your targeting)Why most websites kill conversions — and the 8-second test that predicts profitabilityThe 9 hidden levers used by top advertisers to triple ROI — backed by a 13,000-person... [...]

Neil Patel has published a new video, ‘What Top 1% Marketers Know About Google Ads’.The video covers the following:-The real reason 78% of marketers lose money on Google Ads (hint: it’s not your targeting) -Why most websites kill conversions — and the 8-second test that predicts profitabilityThe 9 hidden levers used by top advertisers to triple ROI — backed by a 13,000-person studyHow bad data tricks you into killing winning campaigns (and what to track instead)The 4-phase blueprint to turn Google Ads into a scalable profit engine — even in competitive markets.Neil... [...]

Search Engine Journal has published an article on why Google Ads fails B2B and how to fix it.The SEJ team says, “The platform works brilliantly for consumer brands because their strategies align with consumer behavior, but B2B operates in an entirely different universe with complex buying journeys involving multiple stakeholders.This guide will help you modify Google Ads to perform better for B2B paid marketing campaigns.Issue 1: AI Automation Optimizes For The Wrong B2B ObjectivesGoogle’s AI-powered automation creates the biggest challenge for you at this time.Why? The actions... [...]

If you’re running branded paid search campaigns, you might unknowingly be competing with yourself. This overlooked issue within Google Ads can silently drain budgets in many industries, and most advertisers aren’t even aware it’s happening.Search Engine Journal is hosting a webinar, ‘The Hidden Cost Of Google Ads: Stop Wasting Budget Bidding Against Yourself’ on Thursday, July 17, 2025, at 2.00 pm ET.The SEJ team says, “Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary... [...]

Campaign-specific goals in Google Ads help tailor your ad strategy to achieve precise outcomes like website traffic, lead generation, or sales. Setting clear goals ensures your campaigns are optimized for the right audience, bidding, and ad formats.Search Engine Land contributor Heather Brousell has published an article answering the question ‘Why campaign-specific goals matter in Google Ads?’.She says, “Anyone who’s run Google Ads for more than five minutes knows that digital advertising is anything but static.The urge to keep things simple – one set of goals for the whole... [...]

Google Ads is crucial for businesses to increase visibility, driving targeted traffic to their websites through strategic ad placements. It enables precise audience targeting, helping companies reach potential customers and boost conversion rates effectively.Semrush has published ‘How to Run Google Ads: A 10-Step Guide’.Hava Salsi says, “Your business could likely use a boost to reach more potential customers. And quickly.Google Ads can help.When you finish this article, you’ll know exactly how to run Google ads that can benefit your business.Before we get to that, let’s... [...]

Google Ads Campaign optimization involves fine-tuning ad settings, targeting, and budgets to maximize performance and ROI. It includes A/B testing ad creatives, adjusting keywords, and leveraging data analytics to improve ad relevance and reach.Search Engine Land contributor Anu Adegbola has published an article featuring 10 advanced strategy ideas for Google Ads.says, “PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition.At SMX Advanced, PPC experts Sarah Stemen and Christine Zirnheld, senior digital marketing manager... [...]

Search Engine Journal has made available the replay of its webinar ‘Google Ads: How To Boost Revenue & Optimize For Offline Sales’.The SEJ team says, “This on-demand presentation with Michael Scott, Paid Ads Marketing Strategist at Manticore Marketing, will show you the ways you can use Google Ads, along with other tracking systems, to optimize your offline activity.In this webinar, you’ll learn:How to change your campaigns to optimize offline actions rather than only on the “online” activity.The best ways to track the clicks to conversion, then optimize based... [...]

Google Ads Best Practices team has published an article featuring two strategies to reach more of the right customers with the right message using AI-powered Search.The Google Ads team says, “The best way to achieve better business outcomes is to work in strong partnership with AI. Google Ads is built to help you reach your business goals. To do that, we recommend using a combination of broad match, Smart Bidding, and responsive search ads.1. Align your keyword strategy with your biddingGroup your campaigns by your bidding objective, then choose your keyword match types.Why: Your bidding... [...]