MOZ On GA4 Custom Event Tracking for SaaS

MOZ contributor Bengü Sarıca Dinçer has published an article featuring useful tips on GA4 custom event tracking for SaaS. She says, “Default metrics in GA4 don’t show what matters. You need to know if users complete onboarding, use key features, or take action after reading your content. Sadly, GA4’s setup feels too complex and was not built for SaaS. I’ve worked through those same frustrations and found a simpler way to get the insights that move the needle. In this guide, you’ll learn how to create custom event tracking in GA4 using Google Tag Manager. I’ll also show you... [...]