Forrester and Wildfire Interactive, Inc. have released a research report entitled “The Facebook Factor: Quantifying the Impact of a Facebook Fan on Brand Interactions”. Forrester & Wildfire team says, “Facebook is hot for marketers—96 of the top 100 advertisers use it. But is there a payoff for the brands? Consider this: – BlackBerry Facebook fans are 4X more likely to recommend the brand to friends and family – Coca Cola Facebook fans are almost 50% more likely to consider a brand purchase – Best Buy Facebook fans are almost 2X as likely to have purchased... [...]