Facebook’s dynamic ads are designed to serve ads to users that may be interested in similar products, and to users that have already expressed interest in a product you are selling by visiting your website or app. WordStream contributor Akvile DeFazio has shared some useful strategies to help you drive more conversions with the Facebook dynamic ads. She says, “While Facebook dynamic ads are most often used with the Catalog Sales campaign objective, they can also be used with App Installs and Lead Generation campaign objectives. With them, you can use two targeting options in the ad... [...]

By advertising on Facebook, you can enhance your online reach, convert more customers and make more sales online. Social Media Examiner’s Adrian Tilley has shared five tips to drive more product sales with Facebook dynamic ads. He says, “Do you run Facebook dynamic ads to promote your products? Wondering how to improve your results? In this article, you’ll discover how to optimize Facebook dynamic product ads for more sales. #1: Promote Separate Catalogs for Broad and Themed Product Categories Many Facebook advertisers test stand-alone ads and can see which products and creatives... [...]