Four Ways to Improve Facebook Ads Performance

Facebook advertising is a great way to expand your online presence and grow sales. Creative Facebook ads can help you to boost your business growth. Social Media Examiner’s Tom Welbourne has shared four ways to help you improve your Facebook ads. Welbourne says, “To scale your Facebook ads for reach, try adding new ad sets to your campaign as you increase your ad budget. This process is known as horizontal scaling, and it involves researching new audiences using Facebook Audience Insights. Alternatively, you could create Facebook lookalike audiences, which expand on your existing... [...]