ExactTarget Releases ‘The Key to Successful Cross-Channel Marketing’ eBook

ExactTarget has released an ebook titled “The Key to Successful Cross-Channel Marketing”. The ExactTarget team says, “Consumers today have a myriad of options when it comes to interacting with your brand across channels. Are you taking advantage of the right technology to make your cross-channel programs successful? In this commissioned study conducted by Forrester Consulting on behalf of ExactTarget, The Key to Successful Cross-Channel Marketing, you’ll discover the everyday practices of today’s most advanced cross-channel marketers, including how to: Adopt an integrated... [...]