Four Steps to Curating Data for Effective B2B Marketing

Merkle Inc. contributor Brent Walter has shared four steps to curating data for effective B2B marketing. He says, “For businesses in the B2B sector, data curation looks a bit different. The core motivations and strategies are the same, but those strategies manifest in a way that’s very specific to the B2B buyer. Step 1: Know the Data You’re Collecting Before you can act on data, you must know what’s available and how it’s been collected. For all the data points you’re capturing, ensure there is clear documentation showing what the data is, where it comes from, what it means, and... [...]