Data-driven marketing is a process by which marketers gain insights and trends based on in-depth analysis informed by numbers. Ruler Analytics contributor Laura Caveney has published ‘Data-Driven Marketing: A Complete Guide’. She says, “Data is key for any marketer. But collecting and analysing the correct data is key. Without the right data in place, you’ll struggle to make smart marketing decisions that will positively impact your business. But which data should you prioritise? And how do you collect it? Greg Kozera, Senior Enterprise Account Executive at ELM Learning said,... [...]

Martech Today has made available a replay of the webinar ‘3 Data-Driven Ways to Capture More Demand in Today’s Environment’. The Martech team says, “In this webinar, we’ll dive into 3 ways that intent data at the opt-in prospect level can help you succeed in today’s landscape. Evolving ABM buying group strategies Expanding marketing’s role in sales enablement Operationalizing data-driven personalization”. 3 Data-Driven Ways to Capture More Demand in Today’s Environment Martech Today  [...]