Four Ways to Increase Customer Referrals

Customer referrals are an essential marketing and sales tool for many businesses. The main benefit of customer referral programs is their ability to attract valuable new customers, all whilst giving back to existing ones. MarketingProfs has shared four ways to help you increase customer referrals. Tango Card says, “A full 92% of consumers trust recommendations from people they know, according to Nielsen, whereas less than 60% trust messages from company websites, display ads, or traditional media. Closing a referred lead can be easier than closing a cold lead, so how do you gain more customer... [...]