Personalized email campaigns empower you to build strong connections with the people who matter most to your organization. Martech Today is hosting a webinar ‘Drive Customer Engagement with the Power of Personalization’ on Thursday, April 22, 2021, at 1.00 pm EDT. The Martech team says, “Join Adrian Turner, Senior Personalization Lead for Business Development Bank of Canada (BDC), and Leigh Price, Sr. Manager PMM, Salesforce, to learn more about the solution he used to create email campaigns with personalized recommendations at the moment it’s opened – not when it’s... [...]

Image Source: Photo by Kaboompics .com from Pexels Social media is a powerful tool. It literally offers a marketer the largest congregation of customers in the history of marketing. While countless businesses utilize social platforms to promote pay per click (PPC) ads, build brand awareness, and generate traffic to their sites, there’s one essential aspect of social media marketing that should never be left out of the mix: engagement. Forming a Social Media Engagement Strategy From pictures on Pinterest to fraternizing on Facebook, and from stories on Instagram to text on Twitter,... [...]

To achieve online marketing success, you need to stay connected with your target audience. Conversion can be achieved only by engaging the customers with proven tactics. Braze has published a new e-book ‘Humanity in Action: What Customer Engagement Is, Why It Matters, And What You Need to Know’ to help you improve customer engagement. Download this e-book to learn the following: Digital Marketing 101—What You Need To KnowThe What, Why, How of Modern Customer AcquisitionWhat Customer Engagement Is, Why It Matters, And What You Need to KnowWhat Retention Really Means—And... [...]