Search Engine Journal has published a new infographic titled ’10 Content Marketing Trends for 2022′. Andy Betts says, “In 2021, 43% of marketers experienced content marketing budget increases, and 66% expect to see it rise again in 2022. Video, digital and real-world events, owned-media assets, and paid media are among the top areas of content marketing investment for the year ahead, according to CMI’s latest B2B Content Marketing report. In this column, we’ll take a look at 10 specific content marketing trends driving this increased investment and activity. For each one,... [...]

Content marketing continues to innovate and grow with new tools and technologies. With the right set of tools, you can give an edge to your content marketing campaigns. TechTalks contributor Luke Fitzpatrick has shared seven important content marketing trends for 2021. He says, “With the chaos of 2020 now behind us, it’s time to look ahead to what we can expect in 2021. Let’s look at seven of the content marketing trends to adopt this year: 1.  Value-driven content will matter more At this time and age, web users see a lot of content on the internet. With the sheer volume of blogs and... [...]

Effective content marketing campaigns can help you to grow the influence of your business and improve your sales. As we move to 2021, it’s time to review what’s ahead in the content marketing domain. Convince & Convert contributor Ann Smarty has shared five content marketing trends to watch in 2021. She says, “As the COVID-19 pandemic continues to progress around the world, it’s important to continuously evolve your content marketing strategy—now more than eve. What is 2021 going to look like for content marketers? Is there any way to get prepared? Let’s dive in now... [...]