HubSpot Highlights Benefits of Blogging for Business and Marketing

Business blogging is a content marketing strategy where companies publish informative articles to attract, engage, and educate their target audience. It helps build authority, improve SEO rankings, and generate leads through consistent, valuable content. HubSpot contributor Erin Pennings has published an article highlighting the benefits of blogging for business and marketing. She says, “With AI making it easier to create half-way decent content, mediocre doesn’t cut it anymore. I don’t believe it ever truly did, but now that the bar is higher, dumping a bunch of low-value posts online just for... [...]