Big Data: Big Opportunity or Big Headache? [Podcast]

Data has become the central element of today’s marketing strategies as it enables you to plan execute your marketing campaigns with accuracy. Big Data offers great opportunities—and huge dangers. How can you navigate toward the benefits while avoiding the hazards? In short, the key is management insight and discipline.Jonathan Byrnes, MIT MarketingProfs team has published a new podcast episode ‘Big Data: Big Opportunity or Big Headache?’ featuing Jonathan Byrnes. MarketingProfs team says, “This is the first in an occasional series of articles—actually, transcripts... [...]