Data has become the central element of today’s marketing strategies as it enables you to plan execute your marketing campaigns with accuracy.

Big Data offers great opportunities—and huge dangers. How can you navigate toward the benefits while avoiding the hazards? In short, the key is management insight and discipline.

Jonathan Byrnes, MIT

MarketingProfs team has published a new podcast episode ‘Big Data: Big Opportunity or Big Headache?’ featuing Jonathan Byrnes.

MarketingProfs team says, “This is the first in an occasional series of articles—actually, transcripts of podcasts—by MIT instructor Jonathan Byrnes. His Profit Levers podcast covers topics related to managing profitable growth, occasionally discussing issues of concern to marketers. Those episodes are the ones MarketingProfs will be publishing.

Episode 1 of the Profit Levers podcast is Big Data: Big Opportunity or Big Headache?

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