Strategies to Maintain Authenticity in Social Media Strategy

Authenticity in social media strategy fosters genuine connections with audiences, building trust and long-term loyalty. Transparent, relatable content resonates more deeply, enhancing brand credibility and engagement. HubSpot contributor Erin Pennings has published an article on maintaining authenticity in your social media strategy — even with AI. She says, “One of the biggest reasons I’m a late(r) convert to AI is that AI-generated content usually has some tells. And while I’m a little closer to it than most, when I spot social media content that’s a direct copy-paste from GPT,... [...]