The Value of Social Media Marketing [Podcast]

Social media marketing amplifies brand visibility and engagement by reaching a vast, targeted audience. It drives customer interaction and loyalty, providing valuable insights and fostering community around a brand. The latest Digital Marketing Institute podcast is ‘The Value of Social Media Marketing’. The DMI team says, “How do you measure success in social media? Is it worth it? And how do you explain it to your non-marketing colleagues and stakeholders. Well, this week we get to talk with a real expert, the founder and CEO of renowned social management management platform... [...]