AI enhances competitive analysis by automating data collection, identifying trends, and providing actionable insights from vast datasets. It enables businesses to monitor competitors, predict market shifts, and make data-driven decisions faster and more accurately. Orbit Media Studios has published a new video ‘How to use AI to do quick competitive analysis’ featuring Andy Crestodina. It covers the following: AI competitive analysis for SEO: Grab the keyword gap report and clean up the data The SEO competitive analysis prompt and giving AI the CSV file The on-page SEO recommendations... [...]

Orbit Media Studios has published a new video ‘These are the ways to get AI to recommend your brand’ featuring Andy Crestodina. The Orbit Medi team says, “This is how to make your brand visible in AI responses with Andy from Orbit Media. Yes, it’s time to learn how to rank in AI searches. We are in a new era of digital marketing. It’s a breakdown of seven practical steps to optimize your content, website, and online presence for AI-driven tools, chatbots and LLMs, such as ChatGPT, Gemini, Perplexity and Copilot. And of course, Google’s AI Overviews.“ Orbit Media... [...]

Ahrefs has published a new video ‘We Put AI Against a 14-Year Digital Marketing Expert’. The Ahrefs team says, “Can A.I. really compete with a seasoned digital marketer? In this showdown, a 14-year marketer faces off against a complete beginner armed with ChatGPT. Across three challenges—social media post, blog post, and Google ad copy—we put their skills to the test to see who delivers the best marketing results for an Italian chef’s online cooking course. Our judges critique their submissions without knowing who made them, diving into what works, what doesn’t,... [...]

AI is transforming SEO by enhancing content creation, keyword research, and user experience optimization through smarter algorithms and predictive analytics. It enables search engines to better understand user intent and context, making high-quality, relevant content more crucial than ever for ranking success. HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘How to Rank #1 When AI Is Taking Over’ featuring Neil Patel and Eric Siu. The... [...]

Using AI to attract more website visitors involves leveraging tools like predictive analytics, personalized content, and chatbots to enhance user experience. By analyzing visitor behavior and trends, AI helps optimize SEO, create targeted campaigns, and drive meaningful traffic effectively. HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘How She Scaled an AI App to 3M Visitors/Mo Using AI SEO ft Chang Chen’ featuring Neil Patel and Eric Siu. The... [...]

Neil Patel has published a new video ‘$100M Marketer Explains: How To Dominate Against AI Competition’. In this video, her covers the following: The Mainstream Shift of AI AI’s Impact on Marketing and Content Risks of Overusing AI Strategy Examples: Free Products NP Digital Growth Strategy Buying and Scaling Tools Developing and Adding Features Differentiating Your Brand with Free Value Using AI as Assistance, Not Sole Strategy . Neil Patel’s Blog  [...]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘The $86B Marketing Playbook Behind Airbnb w/ Global CMO Hiroki Asai’. The HubSpot team says, “Kipp and Kieran dive into the innovative marketing playbook behind Airbnb with their Global CMO Hiroki Asai. Learn more on structuring teams to balance short-term optimizations with long-term goals, creating unforgettable campaigns that drive year-round engagement, and fostering a creative environment... [...]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘OpenAI Canvas Is AMAZING! The AI Tool EVERY Marketer Has Been Waiting For’. The HubSpot team says, “Kipp and Kieran dive into the game-changing potential of OpenAI’s new Canvas feature and how it can revolutionize marketing strategies. Discover how AI can serve as your thought partner, helping with everything from long-form content creation to crisis communication preparation. Learn... [...]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘How To Use AI To Create Viral Short Form Videos’. The HubSpot team says, “Can AI really create viral short form videos in just 6 minutes? Kieran dives into the process of using AI to create compelling short form videos from longer content. Learn more on how to teach AI to identify the best talking points, break down a video template for viral potential, and create engaging short form... [...]

NotebookLM is an AI-powered tool by Google that helps users explore ideas, generate summaries, and answer questions using their notes. It enhances productivity by turning personal documents into interactive and insightful resources. HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘NotebookLM is INSANE! How to Use Google’s AI Tool for Marketing In 2024’. The video covers the following: Engineer uses AI to create media quickly. AI empowers... [...]